1. Agreement to these Terms
These Terms of Service ("Terms") form a binding contract between you and Ronomade Technologies LTD ("ilead.to", "we", "us"), the operator of the website at ilead.to and related services (together, the "Service"). By creating an account, shortening a link, or otherwise using the Service, you agree to these Terms. If you do not agree, do not use the Service.
If you are using the Service on behalf of an organisation, you represent that you have authority to bind that organisation, and "you" in these Terms refers to both you and the organisation.
2. The service
ilead.to is a URL shortening service. You give us a long URL; we return a shorter one under our domain that redirects to it. The Service includes a dashboard, click statistics, and, for Pro members, custom branded aliases and destination editing. Specific features may change over time.
3. Accounts
You may use some features without an account. To use Pro features, or to have your links saved to a dashboard, you must create an account.
- You must provide a valid email address and a password that meets our minimum requirements.
- You are responsible for keeping your credentials confidential and for all activity under your account.
- One person or organisation per account. You may not sell, loan, or share accounts.
- You must be at least 13 years old. If you are located in the European Economic Area or the United Kingdom, you must be at least 16.
- You must tell us promptly at security@ilead.to if you suspect unauthorised access.
4. Free and Pro plans
The Service is offered on two plans:
- Free. Shorten links without a paid subscription. Randomly generated short codes only. Subject to rate limits described on our pricing page and enforced in our systems. Anonymous shortening is also available without signing up.
- Pro. USD $1.99 per month, billed monthly. Unlocks custom branded aliases (see Section 7), destination editing, removal of hourly rate limits, and other features described on our pricing page from time to time.
We may offer free trials, promotional pricing, or discount codes. Trial terms and expiries will be shown at the point of offer.
5. Billing and cancellation
Recurring billing. Pro subscriptions renew automatically each month until cancelled. By subscribing, you authorise us (and our payment processor) to charge the payment method on file on the same calendar day each month. If that day does not exist in a given month, the charge will be made on the last day of that month.
Cancellation. You may cancel your Pro subscription at any time from your dashboard. Cancellation takes effect at the end of the current billing period. You will continue to have Pro access until that end date.
Refunds. Except where required by law, paid fees are non-refundable. We do not pro-rate refunds for partial months. If you believe you were billed in error, email billing@ilead.to within 30 days of the charge.
Taxes. Fees are exclusive of any applicable VAT, sales tax, or digital-services tax, which will be added where required by law.
Price changes. We may change subscription fees with at least 30 days' notice by email to the address on your account. Continued use after the notice period means you accept the new price. If you object, cancel before the new price takes effect.
Failed payments. If a renewal charge fails, we will attempt to collect it for up to 7 days. After that, your Pro features will be suspended until payment succeeds. Custom aliases are subject to the reclamation rules in Section 7.
6. Acceptable use
You agree not to use the Service, and not to allow anyone else to use it, to:
- link to, distribute, or promote content that is illegal where you or the audience are located, including but not limited to child sexual abuse material, content that incites terrorism or genocide, non-consensual intimate imagery, human trafficking, or the unlawful sale of weapons or controlled substances;
- distribute malware, spyware, viruses, phishing pages, credential harvesters, or other malicious code;
- engage in fraud, deceptive or misleading practices, impersonation, or schemes to extract money or personal data;
- harass, stalk, threaten, dox, or incite violence against any person or group;
- infringe the intellectual property, privacy, publicity, or other rights of any person;
- send unsolicited bulk messages ("spam") or use the Service to facilitate any spam operation;
- overwhelm, probe, test, or attack our infrastructure (including denial-of-service activity, automated scraping beyond reasonable use, or attempts to bypass rate limits or security controls);
- resell, sublicense, or create a competing URL shortener using the Service as a backend without our written permission; or
- circumvent any technical restriction, access control, or feature gating.
Enforcement. We may, at our sole discretion and without prior notice, disable any link, suspend or terminate any account, and cooperate with law enforcement when we reasonably believe these rules have been violated. We may retain information necessary to respond to legal process.
Reporting. To report abusive content or links, email abuse@ilead.to with the short URL and a description of the issue.
7. Custom branded aliases
A "custom alias" is a short code that you choose yourself (for example, ilead.to/yourbrand). Custom aliases are a Pro feature and are subject to these additional rules.
7.1 Grant of use, not ownership
When you claim a custom alias, we grant you a non-exclusive, non-transferable, revocable licence to use that alias while your Pro subscription is active and in good standing. You do not own the alias. We own the namespace under ilead.to and license specific codes to specific users under these Terms.
7.2 First-come, first-served — with exceptions
Subject to the rest of this section, custom aliases are allocated on a first-come, first-served basis from the pool of available codes meeting our formatting rules (3–40 characters, lowercase letters, digits, and hyphens).
7.3 Reserved and prohibited aliases
The following aliases are reserved and unavailable regardless of subscription status:
- system paths, brand names, and product names of ilead.to and its operator;
- common administrative paths (for example,
admin, api, login, dashboard, support);
- names of major public authorities, regulators, courts, or emergency services;
- names, trademarks, or identifiers that are clearly associated with a well-known third-party brand when the claimant has no connection to that brand; and
- any alias we determine is misleading, abusive, obscene, or likely to cause confusion, deception, or harm.
We may expand, narrow, or publish the reserved list from time to time without notice.
7.4 Bad-faith registration
You must not register a custom alias in bad faith. Bad faith includes, without limitation:
- registering an alias that matches a third party's registered trademark or well-known brand when you have no bona fide connection to that brand;
- registering an alias primarily to sell, rent, or transfer it to the rights-holder or a competitor for valuable consideration in excess of documented out-of-pocket costs;
- registering multiple aliases corresponding to known brands you do not own ("hoarding"); and
- registering an alias to disparage, tarnish, or divert traffic from a third party, or to impersonate any person or organisation.
7.5 Transfer to verified rights-holders
We reserve the right to transfer a custom alias from one account to another when, in our reasonable judgement, the receiving party has demonstrated superior rights to the name. We will evaluate claims on written request to abuse@ilead.to and may consider evidence including:
- a valid registered trademark certificate covering the alias or a close variant, in a relevant jurisdiction;
- business registration documents (for example, Kenyan business name registration, KRA PIN, certificate of incorporation) showing the claimant operates under the name;
- ownership of the matching top-level domain or an established social-media handle;
- evidence of substantial prior public use establishing common-law rights; and
- evidence that the current holder registered in bad faith (see Section 7.4).
We will normally notify the current holder and allow 14 days to respond before making a transfer decision. In cases of clear abuse (for example, phishing or imminent harm), we may act immediately. Our decision is final, but we will explain our reasoning in writing. We are not a court and do not adjudicate disputed trademark rights between parties; where a genuine dispute exists, we may suspend the alias pending a court order or other binding resolution.
7.6 Subscription lapse and reclamation
If your Pro subscription lapses for any reason (cancellation, failed payment, account termination):
- your custom aliases remain reserved for you for 30 days after the end of your paid period;
- during that 30-day grace period, incoming clicks to your custom aliases will continue to redirect as configured;
- after 30 days, aliases return to the available pool and may be claimed by another user; and
- we may apply faster reclamation (as short as 7 days) for aliases that have recorded zero clicks in the preceding 180 days and are reasonably judged to be squatted rather than actively used.
7.7 No liability for alias changes
We are not liable for any costs, losses, or damages you incur as a result of an alias change, reclamation, or transfer, including without limitation reprinting of physical materials, re-generation of QR codes, loss of advertising spend, or loss of revenue. You acknowledge this risk when you choose to use custom aliases in marketing materials.
8. Your content and our licence
As between you and us, you retain all rights in the URLs you submit and the destinations they point to ("Your Content"). You grant us a worldwide, non-exclusive, royalty-free licence to host, store, process, cache, reproduce, and display Your Content to the extent necessary to operate, secure, and improve the Service. This licence ends when Your Content is deleted from the Service, except as required for backup, legal, or security purposes.
You represent that you have all rights necessary to submit Your Content and that doing so, and our operation of the Service, does not violate these Terms or any third-party rights or applicable law.
9. Intellectual property
The Service, including its software, design, text, graphics, logos, trademarks, and the compilation of the foregoing, is owned by us or our licensors and is protected by intellectual-property laws. You receive a limited, non-exclusive, non-transferable, revocable licence to access and use the Service as permitted by these Terms. You may not copy, modify, reverse engineer, or create derivative works except as expressly permitted by law.
10. Suspension and termination
You may delete your account at any time by emailing support@ilead.to or using the account-deletion feature where available. On deletion, your account is closed and your personal data is handled as described in our Privacy Policy.
We may suspend or terminate your access to the Service, with or without notice, if:
- you violate these Terms;
- your use poses a security, legal, or reputational risk;
- required by law, court order, or regulator request;
- your payment fails and is not cured within the period in Section 5; or
- we discontinue the Service or a feature (we will give reasonable notice for planned shutdowns).
On termination, provisions that by their nature should survive (including Sections 8, 9, 11–15) will survive.
11. Disclaimers
To the maximum extent permitted by law, the Service is provided "as is" and "as available", without warranty of any kind, express or implied, including without limitation implied warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, or uninterrupted operation.
We do not warrant that short links will always resolve, that the destinations will always be safe or lawful, or that the Service will be error-free. You use destination URLs, including those created by others, at your own risk.
12. Limitation of liability
To the maximum extent permitted by law:
- neither party will be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, data, goodwill, or business opportunity, even if advised of the possibility; and
- our total aggregate liability for all claims arising out of or relating to the Service or these Terms is limited to the greater of (i) the fees you paid us in the 12 months before the event giving rise to the claim, or (ii) USD 50.
Some jurisdictions do not allow the exclusion of certain warranties or the limitation of certain damages; in those jurisdictions, our liability is limited to the fullest extent permitted by law.
13. Indemnification
You will defend, indemnify, and hold harmless ilead.to, its affiliates, and their respective directors, officers, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or related to: (a) Your Content; (b) your use of the Service; (c) your violation of these Terms or any applicable law; or (d) your infringement or alleged infringement of any third-party right.
14. Changes to these Terms
We may update these Terms from time to time. When we do, we will update the "Last updated" date at the top of this page. For material changes, we will give at least 30 days' notice by email to Pro subscribers and a prominent in-product notice. Continued use of the Service after the effective date of the updated Terms means you accept them. If you do not accept, stop using the Service and, if you are a Pro subscriber, cancel before the effective date.
15. Governing law and disputes
These Terms are governed by the laws of the Republic of Kenya, without regard to its conflict-of-laws rules.
Informal resolution. Before filing any formal claim, you agree to attempt to resolve the dispute informally by emailing legal@ilead.to with a clear description of the issue and the resolution you seek. We will respond within 30 days. Both parties will act in good faith to resolve the dispute during this period.
Courts. If informal resolution fails, any dispute arising out of or in connection with these Terms will be submitted to the exclusive jurisdiction of the courts of Nairobi, Kenya.
Nothing in these Terms limits your non-waivable statutory rights where you reside.